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Tokyo Game Show

The Tokyo Game Show (東京ゲームショウ, Tōkyō Gēmu Shō), commonly known as TGS, is a video game expo / convention held annually in the Makuhari Messe, in Chiba, Japan. It is presented by the Computer Entertainment Supplier’s Association (CESA) and the Nikkei Business Publications, Inc. It is used by many international video game developers to show off their upcoming games and game-related hardware, though the main focus is on the Japanese market rather than overseas. Like Gamescom, the Tokyo Game Show allows the general public to attend during the final two days.

Computer Entertainment Supplier’s Association held the most recent show in 2010 over a four day period from September 16 to September 19 in 2010.[1] The 2011 Tokyo Game Show is planned for September 2011.[2]


The first Tokyo Game Show was held in 1996.[3] Until 2002, the show was held twice a year, once in the spring and once in the autumn (in the Tokyo Big Sight), when the show was held only in the autumn.[4] The show is now held once a year.


The 2009 show involves a total of seven areas which consists of both public, business and educational areas.[5]

General Area

Booths at the Tokyo Game Show in 2004

The largest and main area of the show, it houses most of the video game companies such as Capcom, Sony and Square Enix as well as groups of overseas companies which are housed in pavilions such as the Beijing Pavilion and Canadian Pavilion.[5]

Advanced Mobile & PC Area

It houses major Japanese computing companies which are showcasing its products at the show such as Japanese desktop and notebook computers. Also housed here are Japanese mobile phone companies.[5]

Kids’ Area

Another area which is used to showcase new games that are aimed at a younger audience such as children. Companies such as Taito and Sega are housed here.[5]

Game School Area

Gamers play PlayStation 3 in TGS 2006

This area focuses on companies and universities which offer gaming courses to students to educate them on game creation and design. It houses colleges such as Numazu Professional College of Information Technology and Tokyo Designer Gakuin College.[5]

Sales Area

It is the main area in the games convention where most of the sales and business transactions between companies and consumers are carried out. Companies housed here include Nikkei Business Publications, Inc.[5]

Business Solution Area

It is the main business area of the games convention and is not open to the public.[5]

Media coverage

Many international websites and blogs have a history of providing extensive coverage of TGS with live webcasts, game previews, game media and blog entries covering popular press events. Some of the more popular sites include, but are not limited to IGN, GameSpot, Kotaku,, GameTrailers and ScrewAttack.


  1. | Outline of the 2010 TGS
  2. |TGS: Date Set for Tokyo Game Show 2011
  3. “Tokyo Game Show”. Retrieved 2010-10-14.
  4. “TOKYO GAME SHOW 2001 AUTUMN”. 2001-10-12. Retrieved 2010-10-14.
  5. “東京ゲームショウ”. Computer Entertainment Supplier’s Association. Retrieved 22 September 2009.

External links

Official sites



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